Graphic Design 2A

Poster Design

General Info

• You'll be designing a poster for a real live client who happens to be a Lancer. These will be printed and hung around campus. The target audience is Churchill students.

• Your job is to design an attractive and effective poster that demonstrates your proficiency of the professional poster design techniques that you just studied.

  • Visual Alignment - mandatory
  • Breathing Room - mandatory
  • Contrast / Readability - mandatory
  • Limited Color - optional
  • Symmetry / Asymmetry - choose either...but make it obvious
  • Text Hierarchy - mandatory...kind of. Not all choices will have 3 distinct levels, but there should be at least 2 distinct levels where appropriate.

• This is an Illustrator class. Therefor, you will be using Illustrator as the primary tool for layout and design. However, you will likely need to use Photoshop and other raster imagery. Just keep in mind that your poster should demonstrate your proficiency with Illustrator.

• Do you want to earn extra credit? You are encouraged to search for Illustrator techniques to use. Here's a starting point but you are expected to search beyond what is provided for you! Find a tutorial, work through it, and then use the skill on your poster design. Cite your source in your documentation.

Client Choices

Select your client on a first come/first served basis. The choices are:

• Jazz Cafe
• TBD
• UO vs UW Trash Talk

Download the client briefs and support files.

Specs

• Poster is designed and compiled in Illustrator (due to vector text).
• 11" x 17" (tabloid) vertical or horizontal.
• .25" safety zone on all 4 edges (workable area = 10.5" x 16.5")
• If you choose to use Photoshop to augment the Illustrator work, then you need to make sure that you properly place flattened TIFF files into Illustrator to compile the final print files. Remember that we use 200ppi resolution. No pixelation!
• If you still need to demonstrate clip art manipulation, then you could use this project to pass the skill.

Documentation

Download the InDesign process book template.

The documentation of the design process IS NOT as formal or regimented as the campaign logo project. However, your task is to show how you arrived at your final poster concept and design. How did you go from literally nothing to the final design?

Saving & Submitting

1. File>Save As

2. Name the file "Your last name_client_poster."

3. Choose PDF as the file format

4. Check and uncheck the thingies shown here:

5. Turn in to correct folder in GoogleDocs.

Written Brief

You may not be presenting your final poster to your client in person. However, it is important that you give your client pertinent information that they should know when reviewing your design.

Write a short brief to your client that will stand in for you in your absence. Your client should be given enough information to help them understand your design and the rationale that got you there. Note: your client doesn't care about Mr. Eagen's grading requirements. They also don't want to read a 3 paragraph essay.

Follow the format of the example (in the submission folder).

1. Use GoogleDocs.

2. Name the file "Your last name client brief."

3. Save it into the exact same GoogleDocs folder that your final poster file lives in.

Poster Design
Grade Sheet

Get the grade sheet from Mr. Eagen.

 
The info below is for an older unit. I'm keeping it on the page for future reference.

General Info

• You'll be designing a poster that clearly explains a Churchill class. These will be printed and hung around campus. The target audience is Churchill students. They should be able to easily understand the gist of the course by viewing your poster for 30 seconds.

• Your job is to design an attractive and effective poster that demonstrates your mastery of the professional poster design techniques that you studied.

  • Text Hierarchy - mandatory
  • Visual Alignment - mandatory
  • Breathing Room - mandatory
  • Contrast / Readability - mandatory
  • Limited Color - optional
  • Symmetry / Asymmetry - choose one

• This is an Illustrator class. Therefor, you will be using Illustrator as the primary tool for layout and design. However, you will likely need to use Photoshop and other raster imagery. Just keep in mind that your poster should demonstrate your proficiency with Illustrator.

• You are encouraged to search for Illustrator techniques to use. Here's a starting point but you are expected to search beyond what is provided for you! Find a tutorial, work through it, and then use the skill on your poster design. Document your source (more info to come).

Choices

• Graphic Design 1
• Graphic Design 2A
• Graphic Design 2B
• Graphic Design 3
• Graphic Design 4
• Digital Photography

Specs

• 11" x 17" (tabloid) vertical or horizontal. Download templates.
• .25" safety zone on all 4 edges (workable area = 10.5" x 16.5")
• Poster should be designed and compiled in Illustrator (due to vector text).
• If you choose to use Photoshop to augment the Illustrator work, then you need to make sure that you properly place flattened TIFF files into Illustrator to compile the final print files. Remember that we use 200ppi resolution. No pixelation!

Musts

• Maintain the size and location of the Graphic Design Academy logo.
• Include a GD academy flowchart (example1 | example2) on the poster.
• Include a course description (attached document). You may edit.
• Indicate course prerequisites.
• Visuals that support the course for which the poster is advertising.

Due to the funky restructuring of the last half of this term here are a couple more MUSTS:
• 2 different mock ups - these are still sketches but they clearly demonstrate sizing, placement, styles, layout, etc.
USE A PENCIL! No Illustrator until you've done the mock ups with a PENCIL!
• Here's an example from the campaign poster (even though we haven't done this yet). This will show an example of what's expected...you'll figure it out.

Submitting

Saving
1. File>Save As

2. Name the file "Lastname_GD1_poster" - or GD2A, GD3, etc.

3. Choose PDF as the file format

4. Check and uncheck the thingies shown here:

5. Turn in to correct folder in GoogleDocs.

 
The info below is for an older unit. I'm keeping it on the page for future reference.

General Info

• You'll be designing a poster that will be printed and hung around campus. You'll have a choice of which topic to pursue. Your job is to design an attractive and effective poster.

• Focus on showing off Illustrator skills. 85% of the poster should demonstrate your proficiency with Illustrator.

• You will search for Illustrator techniques to use. Here's a starting point but you are expected to search beyond what is provided for you! Find a tutorial, work through it, and then use the skill on your poster design. Document your source (more info to come).

• Demonstrate professional layout techniques...Dude, we've crammed this down your throat so you know it! Breathing room, alignment, hierarchy, readablity, etc.

Specs

• 11" x 17" (tabloid) vertical or horizontal. Download templates.
• .25" safety zone on all 4 edges (workable area = 10.5" x 16.5")
• Maintain the size and location of the Graphic Design Academy logo.
• Final poster compiled in Illustrator (due to vector text)
• If you choose to use Photoshop to augment the Illustrator work, then you need to make sure that you properly place flattened TIFF files into Illustrator to compile the final print files. Remember that we use 200ppi resolution. No pixelation!

Options

Option 1
These have been requested by staff and will be hung in classrooms. Design a series of 2 posters that clearly explain / show the correct usage of these common grammatical nightmares:

there, their, and they're
wear, were, and where
to, too, and two
its and it's
weather and whether
I and i
a lot and alot
loose and lose
principle and principal
lay and lie

Option 2
The PRIDE acronym. Use the new CHS logo. Download files.

Option 3
Look Up campaign. The goal is to encourage Churchill students to put the phone down once in a while and engage in life...with real people.

• Use the specific template.
• Maintain the logo & faded rectangle at the bottom. You can change colors.
• Include the level 2 phrase "Unplug...Look Up...Something" using Zombie Queen font (you'll need to install it).
Download compressed file containing template and font.
• Click images to see bigger versions.

Option 4 - Not ready yet.
Bio of teacher

Option 5 - Not ready yet.
Academic words

Submitting

Saving
1. Create an 11" x 17" white box (no stroke) and send it to the back layer. You'll use this later.

2. Save to the class USB drive. File>Save As

3. Name the file "Lastname_client_poster"

4. Choose PDF as the file format

5. Check and uncheck the thingies shown here:

6. Open your template. Title it "Client Poster"

7. Copy/paste your poster into your template. Group it. Scale it down so that it presents neatly.

8. Use the Direct Select tool to select the background white box (from step 1) and give it a 1pt black stroke. Example

9. Print to color printer.

10. Download grade sheet. Print.

11. Print tutorial documentation (include URL). See instructor for help.

 
The info below is for an older unit. I'm keeping it on the page for future reference.

General Info

You'll be designing a poster that will be printed and hung around campus. The subject matter is a CHS staff member. Your job is to design the poster but the written text will be provided for you. Here's a link to the text.

Research

There are some basic principles and techniques that you will research. Some of these will be review while others may be new to you. Here is a link to the research assignment.

The Process

At this point you are familiar with the design process. Remember that it is a process. You've just completed research. So what's next? What's the time frame for this unit?

I'm putting the process in your hands. The expectation is that you will use the design process to help you design a creative, engaging, and effective poster.

Process Book - Document and compile your process from start to finish. Be thorough, but also keep in mind the time that is allocated. Show how you got from A to B to C to Z. This should be at least as involved as the process book you created for the logo. In the end, you'll turn in your process book in digital format (PDF). Here's a good student example.

Specs

It goes without saying, but I'll say it anyway: Thou Shalt Not Use Low Resolution Imagery Or Else I Shalt Smite Thee! Also...

  • The poster size is 12" x 18" (super tabloid).
  • The poster may be horizontal or vertical.
  • Leave a 1/4" safety zone on all 4 edges.
  • The poster must demonstrate effective use of text hierarchy (level 1, level 2 and level 3).
  • The poster must demonstrate effective use of alignment.
  • The poster must demonstrate effective use of contrast in regards to text and readability.
  • The poster must demonstrate effective use of breathing room.
  • There is no limit to the number of colors that may be used.
  • Text and photos will be supplied to you. However, be aware that photos may be limited so don't plan your final poster around photos that may or may not exist.
  • You have access to istockphoto.com. Check with Mr. Eagen about purchasing stock photos or clip art.
  • You may use as much or as little Photoshop as you feel comfortable with.
  • The text MUST be done in Illustrator where the final poster elements will be compiled.

There are probably a few more specs that will be added so check this often.

Printing & Submitting

Poster File - Save as PDF - See Mr. Eagen for specifics. Save file onto Mr. Eagen's USB drive. Name the file: lastname_teachername.pdf. Save file onto Mr. Eagen's USB drive.

Original Files - Original Illustrator file AND all imported jpegs or tiffs that were used. There's no need to submit photos that weren't used. Save file onto Mr. Eagen's USB drive.

Process book - Create a multipage PDF file. Refer to research assignment videos (1 and 2) for a refresher on how to do this. Name the file: lastname_posterprocess.pdf. Save file onto Mr. Eagen's USB drive.

The Bottom Line

Knock me out! Be professional. Put in your best work. I'm looking forward to seeing your awesomeness!