Graphic Design 2A

Public Awareness Campaign - Logo Design

Choose a topic that you'd like to educate the immediate/local public about. Pick something that is close to you and something you believe in. This is a local campaign so the more narrow the topic, the better!

  • the effects of unhealthy lunch choices on K-5 students

  • responsible gun safety for CHS teen hunters

  • sending letters/gifts to our troops overseas who are related to Churchill students

  • providing shoes for local homeless population under the Washington/Jefferson bridges

  • organizing Churchill region schools to provide sports equipment to schools in poor countries

  • fostering pets for the Greenhill Animal Shelter

  • purchasing locally produced honey (Glory Bee)

  • adult illiteracy for parents of CHS students

  • donating SD cards to Churchill's Photography classes

  • don't leave pets in a cars on rare hot Eugene August days

You will be creating a campaign which includes a unique name, logo and targeted design pieces which will educate the public about the issue.

 
Campaign Logo - Part 1 - Think With Pencil
 

Define Campaign Homework

Download the homework instructions. Check out a completed example.

1. Decide on an issue or cause that you'd like to educate the public about. Define the problem. Briefly explain the issue and what you'd like to see done about it.

2. Who is the target audience you will be trying to attract? What are their demographics? Be specific and narrow.

3. What is your message? What exactly would you like the public to know and/or do?

4. Come up with a catchy, unique campaign title or phrase. This will be the glue that holds the entire campaign together.

 

Process Book

Download the InDesign process book template.

 

Define Campaign Introduction Page

1. After the roundtable discussion and your one on one meeting with Mr. Eagen, update and fine tune your text.

2. Transfer text onto your template. Edit and update as necessary.

3. If it complements the text then you may include imagery, but imagery isn't the focus of this page.

Dogonit example

 

Research 1

Find examples of similar campaigns. You likely won't find any that are exactly the same as yours, but look for campaigns that are in the same ballpark as yours. If you do find some that are the same then be sure to include them on this assignment.

Download visuals, especially their logos. What do their posters, advertisements, and other swag look like?

Store these files in the same folder as your logo process book!

Import (Place) the images onto the appropriate page(s) in your logo process book. Remember that neat and clean presentation matters.

Dogonit example

 

Research 2

Give a clear visual representation of the target audience. You have already defined them so you may simply copy/paste the text from your previous assignment.

What imagery gives a clear picture of who you will be designing to attract. Put your demographics into visual form.

"How many examples do I have to include?" - Wrong question young jedi apprentice. If you're asking this question then you're missing the point.

Dogonit example

 

Brainstorming

Brainstorming = thinking with a pencil. Identify at least 3 main components in your campaign. What 3 (or more) things does your campaign stand on (like a tripod)?

Generate a list or cluster for each component. Spew forth! There is no right or wrong at this point...just spew and write it down!

"How much do I have to do?" This is a college class so there is no magic number. Think until your brain hurts...and then think some more. Push yourself beyond your comfort zone. Your most creative ideas tend to come after you've immersed yourself in the topic for a while.

Dogonit example

 

Thumbnail Sketches

Small, relatively quick, creative, variety. It's NOT about the drawing ability. It's about idea generation, concept and brainstorming. For this project I'd like you to work with SIMPLE imagery. Feel free to use a Google image search to help if you need. How can you work with text and imagery? It's all about the CREATIVE CONCEPT at this point...not the drawing skill. I repeat: it's about the CONCEPT first and foremost!

While not 100% required, it would be a good idea to integrate some simple imagery into some of your concepts. This will help you fulfull a "modified clip art" requirement.

"How many do I have to do?" As many as it takes to demonstrate that you've put in college level effort, thought, variety, exploration, etc.

Dogonit example

 

Logo Part 1
Grade Sheet

Get the grade sheet from Mr. Eagen.

 
Campaign Logo - Part 2 - Go Digital
 

Process Book

Download the InDesign process book template.

 

Narrow

Meet with Mr. Eagen about your thumbnail sketch concepts. Be prepared to explain which concepts are strong and which ones are weak. Which concept(s) have the most promise?

 

Type Study

Search for (and compile) fonts with the "voice" that complements your concept, theme, and message. Compare fonts side by side.

Dogonit example

 

Digital Roughs

1. Narrow down to your best 2 concepts. Begin to create the concepts with Illustrator. Show progression and development of your concepts.

2. Caution: Don't get hung up on 100% perfection at this stage. That's not the goal. Your objective is to "flesh out" a couple concepts in the digital environment. You will spend time on perfection once you decide on THE FINAL concept (next step).

3. You will have access to several different sources of clip art to use. The stipulation is that you MUST MANIPULATE the clip art. You MAY NOT simply copy/paste it. Pay attention in class regarding how to access these resources.

Dogonit example

 

Comprehensive Final Logo

1. Narrow your digital roughs down to one final concept. Fine tune it. Perfect it. Nit-pick it to death. Pay particular attention to type and how it reads. At this point, type is no longer simply a cool font. It is an element that can (and likely should be) manipulated to support the overall logo design.

2. Design in black & white first. Nail down the structure. It needs to work in black & white before you deal with color.

3. Select 2 or 3 CMYK colors to use in your logo design. Note the CMYK color recipes. If black is one of your colors, then use rich black.

Dogonit example

 

Clip Art Modification

1. Show any original clip art and credit its source. Show how you modified it. You don't need to show every single step.

Dogonit example

 

Logo Part 2
Grade Sheet

Get the grade sheet from Mr. Eagen.

 
Campaign Logo - Part 3 - Show It Off
 

Logo Presentation Poster

Now it's time to show off your awesome logo to the public. You will present your logo on a large format page.

1. Using Illustrator, set up a tabloid page (11x17) either vertically or horizonatally. Paste and size your logo. Remember: BIGGER ISN'T BETTER! Breathing room is a GOOD thing.

2. Set up a 1/4" safety zone on all 4 edges of the poster. Nothing crosses into the safety zone.

3. Include the campaign's issue and message. You've already written this but you will likely need to edit it. What is the essential information that a viewer would need to make sense of your logo? Of course spelling and grammar count! 12pt-14pt MAXIMUM size for font.

4. Include this info somewhere on the poster:

Your Name
Public Awareness Campaign
Logo Design
Graphic Design 2A
Winter 2018

5. You are welcome (encouraged) to augment your poster to support the overall presentation. However, be careful that it doesn't distract attention away from the logo or description text. Also, pixelation is evil so avoid it.

Dogonit example

 

Turning In

1. Save a PDF version of your poster. Here's how to do it. Name the file exactly like this: lastname logo poster.PDF

2. Upload your poster PDF file to GoogleDocs using this portal.

 

Logo Part 3
Grade Sheet

Get the grade sheet from Mr. Eagen.